The first page of your book is extracted from the README.md. If the file is not present in the SUMMARY, it will be added as a first entry.
Some books hosted on GitHub prefer to keep the README.md as a project introduction instead of a book introduction.
Since GitBook >2.0.0, it's possible to define which file to use as a README in the book.json:
{
"structure": {
"readme": "myIntro.md"
}
}